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Create a managed commerce experience around the product instead of forcing the product into a theme.

The website and the work behind it can share one system, enabled in stages that match the business.

The main customer journey

Find and buy the right product

What DNA can support

  • Catalogue, variants, search and checkout
  • Promotions, subscriptions and fulfilment
  • Returns, stock and bespoke product workflows

For the people running it

DNA is positioned as a managed custom commerce alternative with an accountable team behind it.

Start with the part you need now.

The proposal will show what is included, what needs a compatibility review and what can be developed later.

Book a strategy call